The Swedish startup Einride has accomplished the remarkable feat of securing the 13th position on CNBC’s prestigious Disruptor 50 list. It is the only representative from Sweden on this coveted list for 2023.

Over 11 years, CNBC has drawn attention to private companies that exhibit remarkable growth despite the challenges posed by a challenging capital market and a sluggish economy.

Many Disruptor 50 companies have integrated a social or environmental mission into the very essence of their business models. Among them are companies dedicated to addressing climate change, promoting sustainable development, improving healthcare, tackling financial inequality and resolving inefficiencies in the global supply chain.

Out of the featured companies, at least 35 are classified as unicorns, with valuations surpassing $1 billion and 12 hold valuations exceeding $10 billion.

About Einride

Founded in 2016 by Robert Falck, Linnéa Kornehed Falck and Filip Lilja, Einride has successfully captivated significant investments from notable entities like Soros Fund Management and the venture capital division of A.P. Möller-Maersk, one of the largest shipping companies globally.

The company achieved a significant milestone by deploying an autonomous electric freight vehicle on a public road in 2019.

Einride also made significant progress the previous year by obtaining the necessary approval to conduct trials of an autonomous truck in partnership with GE Appliances in Tennessee.

These trials were conducted without a safety driver, while a human operator closely monitored the truck’s operations, navigating through diverse traffic conditions.

Recently, the startup made headlines for securing a particular order from British PepsiCo. This order entails the delivery of two specially designed trucks exclusively dedicated to transporting chips in central England.

At present, vehicles in the UK are driven by human operators. However, the collaboration with PepsiCo provides Einride a valuable opportunity to enter the UK market and pave the way for a revolutionary “freight mobility grid.”

The grid aims to support logistics companies in streamlining routes and improving fuel efficiency. Einride envisions a future where shippers can subscribe monthly, gaining access to vehicles, software and extensive customer support.

As part of their ongoing efforts, Einride is establishing strategically located Einride Stations along roadways to facilitate efficient charging operations.


The Volvo Group is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of trucks, (wikipedia)


Einride AB is a Swedish transport company based in Stockholm, Sweden, specializing in electric and self-driving vehicles known as Einride pods . (wikipedia)